This is largely thanks to the many viral shorts the company has made starring the unhinged owl. The language company’s page has accumulated more than three million followers in just over a year. More recently, Duo, the duolingo owl, has become a bona fide hit on TikTok. The brief video showed the owl, evidently fed up with the miniscule effect his messages were having, showing up in real life to remind people to practise. The company decided to lean into this unintended(?) association by bringing the mascot to life for a hilarious April Fool’s Day ad a couple of years ago. Not every accidental association is bad, though.ĭuolingo became a bit of a meme for its constant, stalkerish, and slightly threatening notifications. Other times, OJ Simpson tries to flee the country in one of your best-selling cars, like Ford. Sometimes you get lucky and Kylie Jenner starts wearing your band’s t-shirts. Brands can’t always control what its product becomes associated with.
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